There are really only five basic methods of moving products or
services:
1) RETAILING. I’m sure everyone is familiar with retailing. The pharmacist, the supermarket, the department store, etc. You go into a store and buy something.
2) DIRECT SALES. This would usually—but not always— include insurance, cookware, encyclopedias, the Avon lady, party plans, etc. These are some examples of direct sales efforts: One person attempting to sell something to one other person.
3) NETWORK MARKETING. This is the one we shall be discussing in this book. It should not be confused with the other two, especially with the direct sales method with which Network Marketing commonly is confused.
4) DIRECT MARKETING. Mail order, telemarketing and infomercials are in this category.
5) ONLINE MARKETING. This term covers a wide variety of ―methods of moving products or services‖ over the Internet. Websites like Amazon are online retail stores. Other models use Google AdWords, email and social media as ways to advertise. Some might ask about a ―sixth type‖ generally called ―PYRAMID SALES.
We mentioned this earlier and pointed out that pyramids are ILLEGAL. One of the main reasons they are illegal is their failure to move a product or to provide a valid service. Pyramid schemes are merely used as a tool to circulate money. If a product or service doesn’t move, how can you even call it ―marketing,‖ let alone ―Network Marketing‖? Networking they may be, but MARKETING THEY ARE NOT!
http://www.45second.com/files/The_45_Second_Presentation_First_4_Chapters.pdf
1) RETAILING. I’m sure everyone is familiar with retailing. The pharmacist, the supermarket, the department store, etc. You go into a store and buy something.
2) DIRECT SALES. This would usually—but not always— include insurance, cookware, encyclopedias, the Avon lady, party plans, etc. These are some examples of direct sales efforts: One person attempting to sell something to one other person.
3) NETWORK MARKETING. This is the one we shall be discussing in this book. It should not be confused with the other two, especially with the direct sales method with which Network Marketing commonly is confused.
4) DIRECT MARKETING. Mail order, telemarketing and infomercials are in this category.
5) ONLINE MARKETING. This term covers a wide variety of ―methods of moving products or services‖ over the Internet. Websites like Amazon are online retail stores. Other models use Google AdWords, email and social media as ways to advertise. Some might ask about a ―sixth type‖ generally called ―PYRAMID SALES.
We mentioned this earlier and pointed out that pyramids are ILLEGAL. One of the main reasons they are illegal is their failure to move a product or to provide a valid service. Pyramid schemes are merely used as a tool to circulate money. If a product or service doesn’t move, how can you even call it ―marketing,‖ let alone ―Network Marketing‖? Networking they may be, but MARKETING THEY ARE NOT!
http://www.45second.com/files/The_45_Second_Presentation_First_4_Chapters.pdf
Комментариев нет:
Отправить комментарий