There are really only five basic methods of moving products or
services:
1) RETAILING. I’m sure everyone is familiar with retailing.
The pharmacist, the supermarket, the department store,
etc. You go into a store and buy something.
2) DIRECT SALES. This would usually—but not always—
include insurance, cookware, encyclopedias, the Avon
lady, party plans, etc. These are some examples of
direct sales efforts: One person attempting to sell
something to one other person.
3) NETWORK MARKETING. This is the one we shall be
discussing in this book. It should not be confused with
the other two, especially with the direct sales method
with which Network Marketing commonly is confused.
4) DIRECT MARKETING. Mail order, telemarketing and
infomercials are in this category.
5) ONLINE MARKETING. This term covers a wide variety
of ―methods of moving products or services‖ over the
Internet. Websites like Amazon are online retail stores.
Other models use Google AdWords, email and social
media as ways to advertise.
Some might ask about a ―sixth type‖ generally called ―PYRAMID
SALES.
We mentioned this earlier and pointed out that
pyramids are ILLEGAL. One of the main reasons they are illegal
is their failure to move a product or to provide a valid service.
Pyramid schemes are merely used as a tool to circulate money.
If a product or service doesn’t move, how can you even call it
―marketing,‖ let alone ―Network Marketing‖? Networking they
may be, but MARKETING THEY ARE NOT!
http://www.45second.com/files/The_45_Second_Presentation_First_4_Chapters.pdf